About

About Us

B. Spoke Tailor is committed to the pursuit of art and fashion to attract and celebrate bicyclists. We make elegant riding attire out of the best wool fabric available in the world. We also repurpose used wool garments. The B. Spoke Tailor line of natural fiber and recycled material modern bike riding attire inspired by wool, modern sportswear, equestrian clothing and the fashion of golden era of the bicycle.

Our business model is designed to effect positive change in global trends in the apparel industry that have favored both synthetic fibers and off-shore manufacturing. We applaud natural fibers when they are created by farming and animal husbandry practices that protect the environment and the animals that are raised for our use. We are part of a movement to revitalize local economies around clothing manufacturing. We produce all of our products in the US and as close to home as possible. One of our long term visions is to encourage domestic wool production on all links in the supply chain: agriculture, processing and milling

Location: Oakland, California.

Owner: Nan Eastep, artisan tailor, fiber and conceptual artist, activist and teacher

Collaborators: B. Spoke Tailor is possible due to collaborations with many talented and committed artists, craftspeople, business and tech wizards, and apprentices. Thanks goes to:

Kwan Cheung, veteran garment manufacturer, sample sewer and seamstress

Gwen Lutz, Apprentice designer and tailor

Bridget Frederick, Repurposed products manager, apprentice designer and seamstress

Molly McCoy, Graphics artist
Aimee Ivanhoff, Photographer
Ben Doyle, General Manager

Edgar Nielson, Technology
Leif Ryge, Technology
David Stainton, Technology
Pamela Palma, Photographer

Andrea Cesar, Operations and Finance
Dan Kluger, Bookkeeping and Accounting

Nan Eastep’s bio:

  • 2007-Present Oakland, Launched JoyRider Clothing, which became B. Spoke Tailor in August, 2008
  • 2001-2005 Oakland, co-founded City Slicker Farms
  • 1993-1999 San Francisco, launched Sui Generis, a line of manufactured work wear and custom suits.
  • 1995 collaborated Bay Area designers and CCA to initiate ISM (Independent Style Merchants) and produced Fastpass fashion show
  • 1989 Chicago, Launched Wear This